A bidding marketplace lets buyers name the most they will pay and lets sellers name the least they will accept, then settles the difference by auction instead of by negotiation.
Bid Capsule is Interactive Lion’s two-sided marketplace for lead inventory, advertising positions and traffic. It is layered over Lead Capsule and Offer Capsule, so delivery, verification, billing and payouts all run on the platform underneath.
Sellers publish their inventory and the price they will accept. Buyers place bids. A proxy auction settles every unit at the clearing price, which means a winning bid is charged what it took to win rather than the maximum the buyer was willing to pay.
Bid Capsule is free to join, as a buyer, as a seller, or as both.
What Trades on Bid Capsule:
- Lead Inventory
- Pre-Roll, Mid-Roll and Post-Roll Video
- Banner Advertising
- Text Links
- Redirect and Pop Traffic
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